Remember Phone Etiquette.
<p>When calling to pitch a story, always:</p> <ul class="unIndentedList"> <li>Identify yourself, your company and location. </li> <li>Ask if it is a good time to...
View ArticleLocalize an Existing Story.
<p>Stay updated on national trends and how they might impact your local community. If there's a story angle that can be localized and you have something compelling and of value to say, consider...
View ArticleOff the Record?
<p>No such thing. Anything you say to a reporter can be used in their story. If you have information that is time-sensitive, incomplete, or not yet approved, save it until your company...
View ArticleWhen a reporter calls. . .
<p>If a reporter calls unexpectedly, it is good to find out what information he/she is looking for, their deadline and then offer to call them back shortly. This allows you time to think through...
View ArticleDesignate a Spokesperson.
<p>It is preferable to elect one key staff member to handle press inquiries. Preferably the spokesperson should have experience talking to journalists and be briefed on how to handle possible...
View ArticleIt’s Ed-Cal time!
<p>When looking for places to pitch a topic, review different publications editorial calendars which will show you when relevant topics will run. Publications typically have a common theme each...
View ArticleKroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
<p>MEDIA ADVISORY</p> <p>Contact:<br />Marilyn R. Kroner <br />Kroner Communications<br />303-478-3044<br /><a...
View ArticleClarify Before Answering
<p>When talking to a reporter on a briefing, make sure you understand a reporter's question before you give an answer. Don't be afraid to ask questions to clarify what they are asking or even...
View ArticleCreate a Content Calendar
<p>Magazines create editorial calendars each year, and your company can too! <br />Plan your content calendar around tradeshows, new hire announcements and other key items that occur...
View ArticlePR tip: Highlight your CEO.
<p><br />It's easy to overlook newsworthy events within a company. Any significant event your organization's management is currently involved can be an opportunity to tell your story....
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