PR tip: Highlight your CEO.

<p><br />It's easy to overlook newsworthy events within a company. Any significant event your organization's management is currently involved can be an opportunity to tell your story. Highlighting your company's people as well as their services will offer reporters the option of a human interest story angle, which both editors and readers love. Anything from winning an award to speaking opportunities to community service can spark an editor's interest.</p> <p>&nbsp;</p> <p>For more PR tips visit:Catapult PR-IR at:<a href="http://www.catapultpr-ir.com/resources/">http://www.catapultpr-ir.com/resources/</a></p> <p>&nbsp;</p>